Generational Marketing Class

Generational Marketing Don?t let a generation gap foil your marketing. Learn to sell across the ages. Some of today?s major marketing and research firms now believe that generational influences may have an even greater effect on purchasing decisions than traditional marketing factors such as product quality, price, promotion and availability. ?Understanding generational values and motivations has become essential because each generation is driven by unique ideas about the lifestyle to which it aspires,? write J. Walker Smith and Ann Clurman in their book Rocking the Ages: The Yankelovich Report on Generational Marketing. So what turns on boomer buyers? What kind of sizzle sells to Gen Xers? We?ve got those answers and more. Learn what makes each generation unique, and how you can sell more effectively to customers all ages. Wed March 26 1:00pm - 4:00pm $89 Register Early By: Thu March 20 Cynthia Watts Cumming Event Center