Lunch & Learn Marketing & Branding Workshop, Part 2

Overview: How to Build a Brand that Attracts and Retains Clients

Do you know how your brand is doing? Does your business have a brand identity? Crafting a brand is much more than a logo, brochure or colors. It’s building an identity that represents your company’s values, purpose, strengths and passions. Ultimately, it should connect with your customers and make them want to do business with you. In this three-part interactive workshop, Katherine Porfilio, Founder of Stark Raven Design will provide instructions for developing your company’s brand – one of the most valuable assets of your business.

Part 2: Five Steps to Creating a Brand Your Clients Can Connect With

Is your marketing all over the place? Does your business have an identity crisis? Do you know your company’s goals, personality and the emotions that you want people to feel when they interact with your brand? In this workshop, you’ll learn how to solve these problems and more by creating a brand that your clients can truly connect with. We’ll cover how to:

1) Create a vision of what you want your company to look like in the future
2) Define the purpose of your business
3) Understand the “essence” of your brand
4) Express your brand’s unique personality
5) Articulate the value your brand offers to your clients

“It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.” - Jarod Kintz